We all know how important Search Engine Optimization, or SEO, is for our businesses. Good SEO dictates whether a business sinks or swims. If you are not on the first or second page of Google, depending on your business, you are dead in the water.
Good SEO requires a multi-faceted approach. You need to develop your online presence on a number of different fronts, including creating compelling content on your blog and linking up to your social media appropriately. There are plenty of online resources that tell you how to create and publish the best content. You can learn all about long and short tail keywords, writing copy that Google likes, and keeping your website robust.
The truth is, you can have the greatest copy in the world and it doesn’t make any difference if your web design is not SEO friendly. Nobody will come to your website to read your amazing blog if it is not easily accessible.
What Makes A Website SEO Friendly?
The number one thing you can do to make sure that people find your website is to make it responsive. Responsive websites are ones that conform seamlessly to any device. This means that your website looks a certain way on a laptop, another way on a tablet and a third way on a smartphone. Since many people are using their smartphones to access the internet, if your website isn’t easily accessible on a smartphone, your company is as good as invisible.
Benefits Of A Responsive Website
There are plenty of benefits to having a responsive website, and with all platforms offering responsive themes and options, there is absolutely no excuse for you to have a website that is anything but friendly to all devices. In today’s world, it is unacceptable.
- Google ranks websites that are responsive higher than ones that are not. In fact, with the new algorithm change, Google will start penalizing websites that are not responsive.
- People will not have to pinch and squeeze to see your content. In today’s world there are plenty of options for any product that you can imagine, so if your website is difficult to access potential customers will go elsewhere.
- It looks more professional. People use their mobile phones more than ever before and it looks totally unprofessional not to have a website that conforms to those devices.
Without A Responsive Website, You Risk Being Left Behind
In this case, “everyone else is doing it”, is a great reason to get on the responsive website bandwagon. As technology trends change and evolve, so should your business. Your competitors have responsive websites, guaranteed. If you do not follow suit, you will look substantially less professional than others in your sector and this will hurt your bottom line big time.
Remember a few years back when if you didn’t have a website your business suffered exponentially? The same is true today with the move towards responsive websites.